Nestlé Purina PetCare Canada
Statement:
Beneful Class Action Lawsuit
First and foremost,
there are no quality issues with Beneful. Beneful is a high quality,
nutritious food enjoyed by millions of dogs every day. In fact, in 2014,
nearly 1.5 billion Beneful meals were served to millions of happy, healthy dogs
who enjoy and thrive on this food.
Recently, a class
action lawsuit was filed against Beneful in Northern California. We
believe the lawsuit is baseless, and we intend to vigorously defend ourselves
and our brand. Beneful had two previous class action suits filed in
recent years with similar baseless allegations, and both were dismissed by the
courts. Class action suits are common in business these days.
They are not indicative of a product issue.
Beneful is backed by
Purina’s strict quality controls and comprehensive food safety program.
Like other pet foods,
Beneful is occasionally the subject of social media-driven
misinformation. On-line postings often contain false, unsupported and
misleading allegations that cause undue concern and confusion for our Beneful
customers.
Bottom line: Consumers can continue to feed Beneful with
total confidence.
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