Friday, June 27, 2014

Pet Industry Impact at Convention on Biological Diversity in Montreal, QC

By Pauline Davey
Ornamental Aquatic Trade Association

 The UK aquatic industry – along with those in Europe, Canada and the United States – have been praised for helping to raise awareness about invasive species at the Subsidiary Body on Technical and Technical Advice (SBSTTA) meeting being held in Montreal.

This global gathering brings together the 194 signatory countries to look at progress on the Convention on Biological Diversity.

The Ornamental Aquatic Trade Association worked with fellow trade organizations from across the world, including OFI, PIJAC Canada and USA, to produce an updated report on industry initiatives to educate people about the importance of not releasing non-native animals, flora and fauna into the local countryside.

During the meeting government representatives from Canada and the UK highlighted the positive working relationship with their national pet industries which are playing a part in raising customer awareness of their responsibilities towards their native countryside.

“We were very pleased to hear the UK government representatives talk to the meeting about the success of the Be Plant Wise campaign – which has been used by many UK shops and businesses to educate their customers about how to deal with aquatic plants,” explained OATA’s Chief Executive Keith Davenport.

“The Canadians also talked about their Habitattitude scheme where our equivalent PIJAC Canada has joined forces with the Invading Species Awareness Program and Big Al’s Aquarium Services to do something similar with aquarium and water garden enthusiasts.”

For this year’s meeting, OATA helped to produce an update pulling together examples of the industry working to help governments meet their biodiversity targets under the Convention on Biological Diversity. This was a follow-up to a report produced for the 2011 SBSTTA meeting. In this latest update, which was circulated to all government officials, UK examples included work by Pets at Home, Anglo Aquatic Plants Ltd, Peregrine Livefoods, The Non-Native Species Secretariat and the joint OATA/REPTA Pet Code of Practice.

Keith added: “This is a global meeting so it’s fantastic that the work of UK businesses has been highlighted at such a high level. OATA is continually stressing how important it is that our industry is seen as part of the solution – not just the potential source of the problem over invasives. So for it to be acknowledged at this level that the industry is playing its part is quite a coup and I’d like to thank all those businesses who use the Be Plant Wise campaign to educate their customers about disposing of plants and who work to our new Code of Practice.”

Marshall Meyers, of PIJAC (USA) commented: “Delegations from Canada, UK and Sweden all spoke to the fact that working in partnership with industry is very important and cited our work as exemplary of collaboration over addressing the invasive species’ issues. As far as I’m aware no other industry was highlighted at the meeting so that is quite something for our industry to be acknowledged in this way.

“But the battle is not over yet because there is still a disconnect in the minds of many when they see reports of the sheer number of non-native species and specimens in our trade. They tend to equate volume with harm so we need to keep up all our efforts to educate customers to act responsibly in their hobby.”

More information – including the latest report taken to the Montreal meeting- can be on OATA’s website at

Thursday, June 26, 2014

Ontario Pet Retail Chain Promotes the OSPCA No Hot Pets Campaign

PJ’s Pets in Ontario has joined the OSPCA No Hot Pets Campaign this year making sure all their clients know about the dangers of leaving dogs in cars this summer.  PJ’s Pets, Oliver’s Pets and Petculture stores have all  placed No Hot Pet campaign posters both inside and outside their stores. They have also connected with their clients via email and placed a big banner front and centre at the top of their Facebook page.   “As a retailer in the pet industry it is our responsibility to promote responsible pet ownership, so it was only a natural fit for us to help promote the Not Hot Pets campaign.” says Amy Young of PJ’s Pets. “It is important for retailers to connect to the community through education.  Every year the Ontario SPCA responds to hundreds of reports of pets being left in hot cars, this is evidence that we still need to help spread the word regarding this important message. As pet lovers ourselves we want the best care for our customer’s pets.” 

 This month the OSPCA also announced a partnership with Fairview Cadillac shopping centres.  Select Fairview Cadillac malls and participating shelters across Canada are working together to engage pet families where they park and remind them of the dangers leaving their dog in a car this summer.

We are very excited to see the ongoing support between pet sectors.  The OSPCA has made all campaign material open source at  Freely sharing resources and supporting effort that focus on the wellbeing of our pets is what the PIJAC Canada, “Animal welfare is everyone’s business” campaign is all about.  Working together is what make our industry capable accomplishing amazing things in the name of healthy, happy pets and pet families.  Let us know about your efforts so we can share them as well and watch for more campaign stories throughout the summer.

Une grande chaîne d’animaleries de l’Ontario fait la promotion de la campagne « No Hot Pets »

PJ’s Pets, en Ontario, a saisi l’occasion de faire la promotion de la campagne « No Hot Pets » de l’OSPCA cette année, s’assurant ainsi que tous leurs clients prennent conscience des dangers de laisser les chiens dans les voitures cet été. Les magasins PJ's, Oliver’s Pets et Petculture ont tous installé les affiches de la campagne « No Hot Pet » à l’intérieur et à l’extérieur de leurs animaleries. Ils ont aussi communiqué avec leurs clients par courriel et installé une grande bannière à l’avant-plan, au haut de leur page Facebook. « En tant que commerçant de l’industrie des animaux de compagnie, il est de notre responsabilité de faire la promotion de la garde responsable des animaux, alors il allait de soi que nous aidions à promouvoir la campagne « No Hot Pets », a déclaré Amy Young de PJ’s Pets. « Il est important pour un commerçant de créer des liens avec la communauté par l’éducation. Chaque année la SPCA de l’Ontario reçoit des centaines de rapports d’animaux de compagnie laissés à la chaleur dans des voitures. Cela démontre que nous avons encore besoin de faire passer ce message important. Étant nous-mêmes des amoureux d’animaux de compagnie, nous désirons les meilleurs soins pour les animaux de nos clients. »

Ce mois-ci l’OSPCA a également annoncé un partenariat avec les centres commerciaux Fairview Cadillac. Certains des centres commerciaux Fairview Cadillac et des refuges participants partout au Canada travailleront ensemble pour conscientiser des familles possédant des animaux de compagnies, là où ils stationnent leurs voitures et leurs rappeler les dangers de laisser leur chien dans une voiture en été.

Nous sommes très heureux de constater le soutien continu entre les différents secteurs animaliers. L'OSPCA s'est assurer de render disponible tous ces matériaux à  Partager gratuitement les ressources et soutenir les efforts qui contribuent au bien-être de nos animaux de compagnie est le fondement de la campagne PIJAC Canada. « Le bien-être animal c'est l’affaire de tous! ». Travailler ensemble fait que notre industrie est capable d’accomplir des choses extraordinaires au nom des animaux de compagnies en santé et heureux et de leur famille. Informez-nous des efforts que vous entreprenez et surveillez les nouvelles histoires de la campagne au courant de l'été.

Monday, June 23, 2014

Succès canadien à Interzoo 2014

Interzoo 2014 a été un tourbillon de commerce, avec 37 000 visiteurs en provenance de plus de 120 pays. Pendant quatre jours bien remplis le pavillon canadien a été très fréquenté par des visiteurs internationaux, une des principales raisons pour laquelle les membres de l’équipe Canada s’était inscrits pour occuper le pavillon. Nos compagnies ont passé 10 heures chaque jour à échanger, à créer des contacts et à prendre des commandes. « Nous avons été occupés. Il y a eu de nombreux distributeurs provenant de partout dans le monde et nous avons été mis en contact avec plusieurs endroits où nous voulions établir des connections », a expliqué Roxanne Pettipas, la propriétaire de Buddy Belts, située à Toronto. « Il y a plusieurs nouvelles boutiques en Europe : en Espagne, en Allemagne, en Suisse, aux Royaumes-Unis et bien d’autres. Ça été fantastique! »

Nous sommes fiers d’avoir appuyé nos compagnies participantes et d’avoir accueilli d’autres exposants canadiens dans notre pavillon à Interzoo. Des délégations de plusieurs pays sont passées nous voir, démontrant de l’intérêt pour notre pavillon et ils ont pris connaissance des services que nous pouvons leur offrir. Nora Gruetters, commissaire chargée du commerce pour le Canada à Dusseldorf, nous a fait l’honneur de venir nous appuyer en rencontrant les exposants. Avec le soutien d’Agriculture Canada et en l’espace de seulement quatre jours, l’équipe a été en mesure d’atteindre ses objectifs en s’ouvrant à de nombreux marchés étrangers offrant des possibilités d’expansion et de développement. « Nous avons reçu de nombreuses références et créer de nouveaux contacts d’affaires potentiels, nous avons été réellement enchantés », a déclaré Henry Montesano, directeur des importations chez FirstMate Pet Foods. « Nous exposons, depuis plusieurs années au pavillon canadien organisé par PIJAC Canada et comme d’habitude ils ont fait un excellent travail en s’occupant bien de nous, organisant tout et nous leur sommes très reconnaissants. »


« Il n’y a aucune autre exposition au monde de cette ampleur, dans notre industrie », a dit Louis McCann, président et directeur général de PIJAC Canada. « C’est une telle récompense pour nous en tant qu’association de voir nos entreprises canadiennes sortir et briller sur la scène mondiale. » Interzoo 2016 aura lieu à Nuremberg, en Allemange, du 26 au 29 mai. Pour de plus amples informations sur le programme de financement Agrimarketing et pour les compagnies intéressées à exposer à notre pavillon, veuillez contacter Roselyne Lévêque à

Friday, June 20, 2014

Canadian Success at Interzoo 2014

Interzoo 2014 was a whirlwind of commerce with 37,000 visitors from over 120 countries.  For four solid days the Canadian Pavilion was busy with international visitors, one of the many reasons members of team Canada signed on to be in the pavilion. Our companies spent 10 hours each day networking, making connections and writing orders. “We were busy. There were lots of distributors from around the world and we connected with many of the places we really wanted to make contact with.”, said Roxanne Pettipas, owner of Toronto based Buddy Belts. There are many new shops in Europe.  From Spain, Germany, Switzerland, the UK, all over.  It’s been fantastic!”

We were proud to lend support to our participating companies, and welcome other Canadian exhibitors to our headquarters at Interzoo.  Delegations from several countries dropped in, showing interest in the set-up of the Pavilion and to see the services we were able to offer.  Nora Gruetters, Canada’s Trade Commissioner in Dusseldorf, made a point of coming to show support and connect with our exhibitors.  With assistance from Agriculture Canada, in the span of just four days the team was able to touch base with countless foreign markets, opening up possibilities for expansion and development.  “We’ve had a lot of leads and a lot of new potential contacts and we are pretty excited about it.,” reports Henry Montesano, export manager for FirstMate Pet Foods. “We have been exhibiting within the confines of the Canadian Pavilion organized by PIJAC Canada and as usual they have done a tremendous job taking care of us, organizing everything for us so we are very grateful.”

There are no other shows of this magnitude for our industry anywhere in the world, said Louis McCann, President & CEO of PIJAC Canada. “It is such a reward for us as an association to see our Canadian businesses stepping out and shining on the global stage.” Interzoo 2016 will be taking place from the 26th to the 29th of May, in Nuremberg, Germany. For more information on the Agrimarketing funding program and for companies interested in exhibiting with the Pavilion contact Roselyne Lévêque via 

Friday, June 13, 2014

No Hot Pets 2014

Warmer weather has arrived and PIJAC Canada would like to remind everyone to check out the No Hot Pets campaign, an award winning OSPCA program that was launched in 2012. The goal of the program is to share the important message of not leaving your pets in vehicles this summer. Regardless of what province you may be in, this is a great awareness program for retailers and service providers to leverage your business and connect with pet families to help spread the word.

The OSPCA has made all their promotional materials, posters, pledge forms, decals, and media release available on their website Businesses are encouraged to use the material to inform their clients about the danger of leaving their pets in cars during the summer. Pet businesses can do a lot to help spread the word about the No Hot Pets program and as such, are allowed to place their business logos on the OSPCA’s promotional material that they wish to share with their clients. In addition, businesses can pledge their support online and have their company name appear on the No Hot Pets homepage. 

Let’s all do our part in supporting the well-being of pets this summer!