Friday, May 29, 2015

Ontario Increasing Oversight and Protection for Marine Mammals: Press Release

Welcome to PIJAC Canada's Member Industry Press Release page. 
Bienvenue sur la page des communiqués de presse des membres de PIJAC Canada.

OSPCA News Release
Ontario - May 28, 2015: Today the province passed the Ontario Society for the Prevention of Cruelty to Animals Amendment Act, which will prohibit the acquisition and breeding of orcas (killer whales) in Ontario effective immediately.

To ensure the province continues to have the strongest animal protection legislation in Canada, the bill contains a number of other measures to improve the oversight and well-being of all marine mammals in Ontario. This includes:

Rules that allow the government to require animal welfare committees at any facility that houses marine mammals Rules that allow the government to require facilities that house marine mammals to have qualified veterinarians with expertise in marine mammal medicine to oversee preventive and clinical care Penalties of up to $60,000 and/or two years in prison on first conviction for breaches of the Act The province is also working on setting specific standards of care for marine mammals which will reflect advice from an expert report by Dr. David Rosen, a University of British Columbia marine biologist, and recommendations from a technical advisory group. When introduced, Ontario will be the first jurisdiction in Canada to set specific standards of care for marine mammals.

The amendments complete a three-point plan initiated in October 2012 to strengthen protection for all animals.

Kate MacDonald
Chief Executive Officer

Don’t forget your pet! Pledge to not leave your pet in the vehicle.!

Thursday, May 28, 2015

Canada's Success at Zoomark 2015

Oven Baked Tradition, Buddy Belts/Multi Collars, Canada Litter, Petcurean, FirstMate,
Canutrix, Crumps' Naturals, PIJAC Canada 

In the time following Zoomark 2015, team Canada companies have been quickly following up with contacts made in Italy, solidifying distribution deals that reach around the globe. Zoomark may be smaller in stature to its behemoth counterpart Interzoo, but it is no less lucrative.  In a relaxed business atmosphere, seven member companies engaged in four solid days of commerce, introducing Europe, Asia and South America to the quality Canadian companies offer.
Crumps' Naturals hosting
an impromptu taste test. 

"We received a tonne of exposure and were able to introduce our products to a large number of distributors from many different countries.  It was a resounding success." 
Joe Crump, Crumps' Naturals

The pavilion structure was set up as an island with our business centre situated in the middle ensuring easy access for visitors and allowing us to effectively cater to the needs of our exhibitors which included translation services, supplies, meeting room availability, and refreshments.  Not having been to this particular event before I was very happy to see how consistently busy our members were.  Here, exhibitors were working in a smaller space, selling to an international market, quite different than the larger display space and Canadian clientele they see at one of our domestic shows.  It was impressive to observe their agility in adjusting sales pitches and deftly engage non English or French speaking prospects, sometimes with the help of our pavilion translator Alessio and sometime without.  Having watched these members grow over the years it is infinitely satisfying for us to see them succeeding the world stage.   

Buddy Belts using our pavilion
translation service. 

"Right off the bat this show was good for us as it offered a strong European centre to showcase our products and it opened up many new distribution opportunities for us." 
Roxanne Pettipaw, Buddy Belts/Multi-Collars

The tagline we use for the Canadian pavilion is "Quality is in our nature."  It's not just a platitude, it's truth.  When I began to inquire as to why companies were drawn to visit the Canadians, Canadian quality was the answer each time.  Trust is built into the Canadian brand and it is what was drawing the distributors to visit our exhibitors.  Being together in one location made it an easy stop for them.  Our structure was smaller than the American and UK pavilions, but everyone knew where to find us and frankly, with all that lovely red and white, we were quite easy to spot.  Exactly what's needed at a big international show.

Canadian Pavilion at Zoomark
Canadian Business Lounge

Scroll through our Facebook PIJAC Canada Trade Show page to see which countries each company connected with.

On the PIJAC Canada front we were happy to play host to our association colleagues from the UK, Brazil, Russia, Europe and the Netherlands. We also appreciated a visit from Eric Robinson who traveled to see us from the Canadian Embassy in Rome. For us Zoomark is an important meeting arena for global contemporaries to meet, sharing resources and technology as we regularly face similar legislative and industry challenges. 

We are very proud of what everyone was able to achieve at Zoomark this year and extend our congratulations to all our exhibitors on the exemplary job they did for their companies and representing Canada.  On behalf of our entire team we would also like to thank Agriculture and Agrifood Canada for their assistance in making this happen and being an integral part of the success. 

Should you be interested in details regarding pavilion activities at Interzoo 2016, please contact Roselyne at

Susan Dankert
Communications Coordinator
PIJAC Canada

Succès canadien à Zoomark 2015

Oven Baked Tradition, Buddy Belts/Multi Collars, Canada Litter, Canutrix, Petcurean,
Crumps' Naturals, Firstmate Pet Foods, PIJAC Canada

Suite à Zoomark 2015, les entreprises canadiennes ont rapidement fait le suivi avec les contacts établis en Italie, solidifiant ainsi les occasions de distribution partout dans le monde. Zoomark est de moindre envergure qu’Interzoo, sa contrepartie géante, mais elle est aussi lucrative. Dans une ambiance d’affaires détendue, huit entreprises membres se sont démenées pendant quatre grosses journées commerciales et ont ouvert les portes de l’Europe, de l’Asie et de l’Amérique du Sud à l’offre de qualité des entreprises canadiennes.

Crumps' Naturals qui organise 
un petit goûter impromptu.

« Nous avons profité d’une grande visibilité et nous avons été en mesure de présenter nos produits à de très nombreux distributeurs de différents pays. Ce fut un succès retentissant. » 
Joe Crump, Crumps' Naturals

L’installation canadienne était configurée comme une île. Notre centre d’affaires était situé au milieu, ce qui favorisait l’accès aux visiteurs et nous permettait de répondre facilement aux besoins de nos exposants, incluant des services de traduction, des fournitures, une salle de réunion et des rafraîchissements. N’ayant jamais participé à cet événement particulier auparavant, ce fut un plaisir pour moi de constater à quel point nos membres étaient continuellement occupés. Les exposants travaillaient, vendant à l’international, dans un espace plus petit que nos vastes lieux d'exposition et à une clientèle très différente de la clientèle canadienne que nous rencontrons dans nos salons nationaux. Ce fut impressionnant d’observer leur habileté à adapter leurs arguments de vente et à s’adresser adroitement à des clients potentiels qui ne parlaient ni l’anglais ni le français, parfois aidés, parfois non, du traducteur attitré à notre pavillon, Alessio. Ayant assisté à l’évolution de ces membres au fil des ans, il fut infiniment satisfaisant de les voir si bien faire sur la scène internationale.

Buddy Belts utilisant nos services 
de traduction du pavillon.
«D’emblée, cette exposition était intéressante pour nous car elle offrait une forte concentration de distributeurs européens à qui présenter nos produits. Elle nous a apporté de nombreuses occasions de distribution. » 
Roxanne Pettipaw, Buddy Belts / Multi Collars

Le slogan que nous avons utilisé pour notre pavillon était : « La qualité est dans notre nature ». Ce n’est pas une phrase vide, c’est vrai. Lorsque je demandais pourquoi les entreprises étaient portées à visiter les canadiens, la réponse était toujours « la qualité ». La confiance est gagnée pour les marques canadiennes et c’est ce qui attirait les visiteurs vers nos exposants. La réunion de tous nos exposants favorisait la visite des distributeurs. Nos installations étaient beaucoup plus petites que celles des pavillons américains et de la Grande-Bretagne mais tous savaient où nous trouver et franchement, avec tout ce joli rouge et blanc nous étions faciles à repérer. Exactement ce qui est nécessaire lors d'un si grand salon international.

Pavillon canadien à Zoomark

Salon d'affaire du pavillon canadien

Visitez notre page des salons sur Facebook pour voir avec quels pays chaque entreprise a établi des relations.

Sur la façade de PIJAC Canada nous étions aussi très heureux d’accueillir nos collègues des associations de la Grande-Bretagne, du Brésil, de la Russie, de l’Europe et des Pays-Bas. Nous apprécions également la visite d'Eric Robinson qui est venu nous voir de l'ambassade canadienne à Rome.Pour nous, Zoomark est un lieu de rendez-vous important pour rencontrer nos contemporains mondiaux afin de partager les ressources et la technologie car nous faisons souvent face à des défis similaires au niveau législatif et de l’industrie.

Nous sommes fiers des accomplissements de chacun lors de Zoomark 2015 et nous félicitons tous nos exposants pour le travail exemplaire qu’ils ont accompli pour leur entreprise et pour leur succès à représenter le Canada. Au nom de toute l’équipe, j’aimerais également remercier Agriculture etAgroalimentaire Canada pour leur aide et pour avoir rendu possible notre participation à cet événement et je les remercie de faire partie intégrante de notre succès.

Si vous désirez obtenir des détails au sujet des activités du pavillon à Interzoo 2016, veuillez contacter Roselyne à

Susan Dankert
Coordinnatrice des communications
PIJAC Canada

Friday, May 22, 2015

Voted Best New Products in Western Canada

Just in case you missed it, have a look at the two big winners of the voter's choice Best New Product competitions at the Calgary Pet Industry Trade Show and the Western Pet Expo. 

A hearty congratulations to PAWSITIVE FX  and RC PET PRODUCTS

Voté meilleurs nouveaux produits dans l'Ouest canadien

Juste au cas où vous l’auriez manqué, jetez un coup d’œil sur les deux grands gagnants du choix des visiteurs pour le concours du meilleur nouveau produit au salon de Calgary et au Western Pet Expo.

Un sincère félicitations à PAWSITIVE FX et RC PET PRODUCTS

Thursday, May 21, 2015

Kane Biotech Announces Change in Executive Leadership - Press Release

Welcome to PIJAC Canada's Member Industry Press Release page. 
Bienvenue sur la page des communiqués de presse des membres de PIJAC Canada.

Kane Biotech Announces Change in Executive Leadership

WINNIPEG, Manitoba --(Marketwired – May 2015) - Kane Biotech Inc. (TSX-V:KNE), a biotechnology company engaged in the development and commercialization of products that prevent and remove microbial biofilms today announced Gord Froehlich will retire as Chief Executive Officer. The Board has appointed Mark Ahrens-Townsend as President and CEO to replace Froehlich, effective (more

Job and Press Release Postings are FREE for PIJAC Canada Members. Postings are shared on the association blog,  weekly in the Voice and blasted out through our social media channels.  Contact to find out more.

Job Postings: Burgham Sales Ltd.

We currently have two positions open on our sales team: 
Inside Sales Representative with Travel (Toronto based)

Sales Representative for Manitoba / Saskatchewan

We are looking for independent, professional individuals who are motivated to develop relationships. The Burgham Sales rep is responsible for making regularly scheduled sales calls to pet specialty retailers through store visits, phone calls and email communications. Building business by gaining product listings through product education and demonstration, merchandising and promotions. 

For further details please visit: 

Email resume to:

Job and Press Release Postings are FREE for PIJAC Canada Members. Postings are shared on the association blog,  weekly in the Voice and blasted out through our social media channels.  Contact to find out more.

Wednesday, May 6, 2015

Join the Award Winning No Hot Pets Campaign!


PIJAC Canada is once again supporting the "No Hot Pets" Campaign put on by the Ontario SPCA provincial headquarters. This award winning campaign was a tremendous success last year with 20 million online impressions and close to 12,000 people taking the online pledge.

The program will be offering free marketing materials for you to print and use to engage your clients about the dangers of pets in hot cars.  This initiative is from Ontario but is available for any business across the country.  "No Hot Pets" is an free and easy way to show your community how much you care about pets.

Give some thought to how this campaign can compliment your existing responsible pet ownership education efforts.  We will be in touch as soon as the marketing materials have been uploaded next week.

Here is an invitation and campaign summary from the OSPCA:
We would like to invite your company to join the award winning national No Hot Pets Campaign for 2015 and help create a stronger voice for the animals. The campaign will run from May 19 – August 31, 2015.

The issue of owners leaving their pets in their vehicles during the hot summer months is a constant problem. Hundreds of reports are received daily, putting animals’ safety at risk and even in some cases, causing death.

The 2014 No Hot Pets campaign was a HUGE SUCCESS, with over 20 million online impressions and close to 12,000 people taking the online pledge. We expect this year’s campaign to be even bigger!

Why you should join:
  • as a partner, support the Ontario SPCA in one of our major public awareness campaigns, helping us save more animals’ lives this summer.

  • campaign runs for 3.5 months and last year reached over 20 million online impressions. That’s excellent exposure for your company!

  • your company name would appear on the NHP website FOR FREE (further name and logo recognition opportunities are available through sponsorship)

  • you will have access to FREE No Hot Pets marketing materials to use within your network. Print them out, hand them out, post on social media, spread the word!
We would love your assistance in helping us share this important message and look forward to working together to promote the dangers of hot pets in vehicles this summer. Please let me know if we can count you in.

Thank you.
Stephanie Johns
Senior Manager, Marketing & Communications

Ontario SPCA - Provincial Office
16586 Woodbine Ave.
RR3, Newmarket, ON, L3Y 4W1
Tollfree: 1-888-668-7722 x 308
Blackberry: 289-383-0627

Monday, May 4, 2015

Wild Western Pet Expo Round-up

When it comes to our shows, expansion is exactly what we want to see.  Bigger and better than ever, the Western Pet Expo added 20% more exhibitors to meet demand of our visitors.  According to the crowd, it was the show special that brought them through the door and had them exploring the aisles. 

With a significant percentage of products in our industry being dedicated to nutrition, it was no surprise to see the success of the Animal Nutrition workshop, presented by Serge Boutet.  The presentation discussed cat and dog food development, nutritional philosophy and composition (what are each ingredient included for) and how private brands compare.

Despite the size of the province, one of the amazing things about the Western Pet Expo is the community feel, as the exhibitors greet long-time customers and welcome new ones.   "The main reason we like these shows is the meet and greet part with our customers. Many times we sell to stores and build great relationships over the phone and email but never get a chance to see them face to face. That is by far (in my personal opinion) the best reason to attend and reason we do them." says Jamie Gagnon, President of the Little Fish Company. Visitors clearly agreed, as they took a break from the perfect weather to meet with close to 80 exhibitors.

Not to be outdone by the Calgary Show on the 26th, voting in the Best New Product competition was prolific.  The official winner will be announced via social media later this week. 

As our domestic trade show team finishes up with our spring series and our international team heads to Italy for Zoomark this week, the PIJAC Canada staff will shortly be gearing up for ExpoZoo in its new Drummondville location, August 23 and 24, as well as, the National Pet Industry Show, September 20 - 21.  

EMebKo Enterprises Inc. secures ownership of OdorTECH of Canada - Press Release

Welcome to PIJAC Canada's Member Industry Press Release page. 
Bienvenue sur la page des communiqués de presse des membres de PIJAC Canada.

For immediate release

EMebKo Enterprises Inc. secures ownership of OdorTECH of Canada 
Amazing Nok Out joining EMebKo's line of products

May 1, 2015 - 
PRINCE GEORGE, BC - EMebKo Enterprises Inc. is happy to announce the addition of OdorTECH of Canada and the Amazing Nok Out brand to its family of products.  
Based out of Ontario, OdorTECH has been selling Amazing Nok Out since 1999 and has built a loyal following for the odor removal product focusing mostly on the pet and sports industry in Eastern Canada. EMebKo hopes to expand the market into Western Canada while keeping business as usual for current customers.

‘We are excited to hear that Marc Grisé, a longtime sales representative for OdorTECH, will be staying on board to help with daily operations. This will allow us to keep up with demand as we get to know our clients and their individual needs,’ says Michelle Woolf, President and CEO for EMebKo Enterprises Inc., ‘At this time we want to keep everything as is so we don’t disrupt our customer’s daily operations.’
Amazing Nok Out will join the BioCleanz and EnviroSolv lines as environmentally friendly and safe products for the consumer, commercial and industrial markets. Nok Out is available through various retailers across Canada and online. Visit to find out where.

About EMebKo
EMebKo is committed to providing products and solutions that will help solve some of the most pressing problems regarding health, safety and the environment. We aim to make decisions and offer products that have the least impact on our environment. From toxic fume removal to providing a safe, clean drinking water solution in Africa, we strive to find solutions that will be effective for our clients. 

Michelle Woolf
EMebKo Enterprises Inc.

Nutram Delivers Innovative, Holistic Recipes to Pets - Press Release:

Welcome to PIJAC Canada's Member Industry Press Release page. 
Bienvenue sur la page des communiqués de presse des membres de PIJAC Canada.

Introducing Nutram, offering the most balanced and optimized natural pet food to build a solid foundation of pet health and wellbeing.

Ontario, Canada (March 26, 2015)- Introducing Nutram, a pet wellness company with a holistic, nutrition-first approach to nourishing our pets’ total wellbeing.

Launching in the United States, the leading Nutram holistic nutritionist and their entire team of nutrition experts carefully craft and cook recipes that pair specific ingredients together for the most healthful combinations, bolstering the various benefits from each individual ingredient. This unique, balanced wellness approach is 100% natural and truly holistic- resulting in happier pets in all stages of life.

“At Nutram, we believe that a pet’s diet has a fundamental impact on their health, longevity and overall wellness,” said Kirill Tikhomirov, Vice President of Brand & Customer Development. “That’s why we’ve carefully thought out our ingredients and how they work together. Our products ensure that pets receive the maximum nutritional benefits of each ingredient, plus the advantages of their combinations.”

The secret to Nutram’s very unique approach is in their Optimum Combinations™. Utilizing holistic discipline to support each individual ingredient selection, Nutram carefully thought out each ingredient and paired them strategically, and in a truly holistic way to amplify the various benefits of every ingredient in the food. Nutram diets are highly digestible, allowing pets to absorb more essential nutrients, and recipes are tailored and available in three specific categories:

·         Nutram Sound Balanced Wellness®- which offers holistic recipes that are crafted and cooked specifically for the various life-stages of pets.
·         Nutram Ideal Solution Support®- which offers holistic and natural food crafted and cooked to support specific nutritional needs of your pet such as: immunity support, weight control, skin & coat, digestibility, natural detox, calming effects, mobility and bladder health.
·         Nutram Total Grain-Free®- providing pets with all the benefits of Nutram food, but in a grain-free solution.

Nutram’s recipes are naturally preserved, use meat grown without the use of hormones, and most recipes have a low glycemic index.

Nutram products ensure pets receive the maximum nutritional benefits and advantages without the fillers and added supplements they don’t need. Committed to total pet health and wellness, Nutram’s pet food is proudly made in Canada with the finest ingredients at a self-owned, premium pet food manufacturing facility with more than 30 years of experience and success in the Canadian and international pet food industry. Nutram is currently accepting pre-orders, and is scheduled to be available at pet specialty retailers across the United States in the summer of 2015. For more information, visit

For media inquiries, hi-res images or interview requests, contact Kerry Sutherland, K. Sutherland PR, or (949) 328- 4895.

About Nutram
Nutram Pet Products is a division of Elmira Pet Products Ltd., a 100% Canadian owned
and operated, privately held company with more than 30 years of pet food
manufacturing experience. Located in Elmira, Ontario, Canada, they produce super
premium dry dog and cat food that can be found in over 25 countries worldwide.
Nutram was first developed in 1993 and joined Elmira Pet Products in 2009. In 2015,
Nutram was introduced to the American pet industry and consumer. With an extensive
history and list of product innovations in the pet food industry, Nutram truly is
Canada's Pet Food Experts! Learn more at