Tuesday, October 3, 2017

Best New Products and Best Booth Winners Announced


PIJAC Canada is extremely excited to announce the best new product and best booth winners from ExpoZoo and the National Pet Industry Trade Shows. This past season has seen exhibitors step up their game, launching clever new products and high end exhibits.  Not only was this clear on the show floor but, the displays erected in the new product section of both events showed a significant investment in branding. Our thanks go out to every participant and especially to the visitors who took the time to visit, explore and vote.  

Keep watch in the coming weeks for full-length articles on the New Product Winners. 

BEST NEW PRODUCT: Wilder & Harrier  Dog Treats      BEST BOOTH: this & that canine co.

BEST NEW PRODUCT: ono suction placemat       BEST BOOTH: Crumps Naturals

Les gagnants des catégories « meilleur nouveau produit » et « meilleur kiosque » sont dévoilés

PIJAC Canada est très heureux de dévoiler les gagnants des catégories du « meilleur nouveau produit » et « meilleur kiosque » d'ExpoZoo et du Salon national de l’industrie des animaux de compagnie. Cette saison, les exposants ont redoublé d’efforts en lançant de nouveaux produits ingénieux et en présentant des exhibitions de la meilleure qualité. Ce travail était visible sur le plancher d’exposition. De plus, les présentoirs dans la section des nouveaux produits des deux événements faisaient preuve d’un investissement important au niveau du développement de la marque. Nous remercions chacun des participants et en particulier les visiteurs qui ont pris le temps de visiter les événements, de les explorer et de voter.

Restez attentif dans les prochaines semaines pour des articles complets sur les gagnants de la catégorie « nouveau produit ».

MEILLEUR NOUVEAU PRODUIT: Wilder & Harrier Dog Treats 
MEILLEUR KIOSQUEthis & that canine co.

MEILLEUR NOUVEAU PRODUIT: ono suction placemat

Monday, September 25, 2017

Dane Creek Capital Corp. Announces One Acquisition and Two Strategic Investments in Frozen Raw Pet Food Manufacturers

Merchant bank with pet industry focus to become first company in Canada
with multiple manufacturing interests in growing 
frozen raw pet food category

Mississauga, Ontario – September 14, 2017. Dane Creek Capital Corp. ('DCCC’ of
the ‘Company’), a merchant bank with a focus on the pet industry, is pleased to
announce it has agreed to acquire 100% of Mountain Dog Enterprises Inc. (‘Mountain
Dog’), a leading manufacturer of frozen raw pet food based in Edmonton, Alberta; up to
49% of Totally Raw Natural Dog Food Inc., a leading manufacturer of frozen raw pet
food based in Dartmouth, Nova Scotia; and 40% of a leading manufacturer of frozen
raw pet food based in southern Ontario. The combined transactions will make Dane
Creek the leader in Canada in the rapidly growing frozen raw pet food category and the
only corporation with manufacturing interests in multiple provinces.

Mountain Dog is one of the largest manufacturers of frozen raw pet food in Canada and
the only manufacturer in the country with HACCP certification. Founded in 2000 by
Dean Ricard, its products are manufactured out of a single facility in Edmonton, Alberta
and sold mainly through pet specialty retailers throughout Canada. Ricard will continue
to act as President and CEO of Mountain Dog post-completion. The purchase price
represents approximately 0.5 times Mountain Dog’s expected 2017 revenue. The
transaction is subject to customary due diligence and scheduled to close before the end
of September. The acquisition will mark DCCC’s first investment in the Province of
Totally Raw is the leading brand of frozen raw pet food in Atlantic Canada with a unique
business model that includes its own retail store fronts. Founded in 2003 by Karen
Campbell and Doug Malloy, its products are manufactured out of a single facility in
Burnside, Nova Scotia and sold through both pet specialty retailers and its stores.
Totally Raw also recently began distributing its product in Quebec and Ontario.
Campbell will continue to act as President of Totally Raw and Malloy will act as Director
of Operations. The transaction is subject to customary due diligence and is expected to
close on or before the end of October. No other details were announced. The deal will
mark the Company’s fourth direct investment in the Province of Nova Scotia.
DCCC’s third investment is in one of the fastest growing frozen raw pet food
manufacturers in Canada and a leading brand in southern Ontario. Its products are
manufactured out of a single facility and sold mainly through pet specialty retailers. The
transaction is subject to customary due diligence and is expected to close on or before
the end of October. The company expects to announce further details in the coming
weeks. The deal will mark DCCC’s second investment in the Province of Ontario.

With the closing of these transactions DCCC will be the first company in Canada with
interests in multiple frozen raw pet food manufacturers, a position the Company intends
to strengthen through further acquisitions and/or investments in the frozen raw category
in both Canada and the United States over the coming months. Combined revenues for
all three companies in 2017 are projected to exceed $5.4 million. DCCC believes given
the nature of the frozen raw category, which requires that product remain frozen during
transportation, changes in the alignment of food companies in the mass grocery and pet
specialty retail category, and the concentration in pet specialty retail ownership and
alterations in traditional distribution models, access to a national network of
manufacturing facilities with co-packing potential for all of its brands will give it and its
portfolio companies in the space a strategic advantage over other market participants.
Its investments in the frozen raw category will be held via a wholly owned subsidiary.

'We are very pleased to be making this announcement,' said Glen Tennison, President
and CFO of DCCC. 'This is without a doubt the biggest announcement we have made to
date and demonstrates our commitment to supporting innovators in the companion
animal industry. We believe our investment model will allow them to continue to grow
their businesses to the benefit of all involved. These transactions also speak to our
commitment to investing in newer, rapidly growing categories in the companion animal
sector which we believe are well placed to take advantage of current trends in pet

About Dane Creek Capital Corp.
With over 30 years of experience in the pet industry and an extensive network of
industry professionals, we offer valuable financial and management support to up-and-coming companies in the companion animal sector through selective, strategic
investments. Our investment horizon is long-term taking into account current trends and
changes in pet owner demographics with a current focus on opportunities in pet food
products sourced from sustainable ingredients, alternative models for veterinary care,
biotechnology, pet insurance, pet hotels, and pet-related technological applications for
pet owners.

For more information visit www.danecreekcap.com.

Mark Warren
Chairman & CEO, Dane Creek Capital Corp.
1 (905) 581-7467

Glen Tennison

President & CFO, Dane Creek Capital Corp.
1 (905) 581-7412

Tuesday, September 12, 2017

Leading Canadian raw pet food manufacturer Red Dog Blue Kat to attend PIJAC’s National Pet Industry Trade Show

For Immediate Release                                                                                September 11, 2017
Leading Canadian raw pet food manufacturer Red Dog Blue Kat to attend PIJAC’s National Pet Industry Trade Show

Port Coquitlam, B.C. – Western Canada’s leader in the production of raw food for pets, Red Dog Blue Kat, is attending PIJAC’s National Pet Industry Trade Show. Showcasing their Red Dog Blue Kat raw food for dogs and cats, they will be situated in booth 737.

Earlier this year, Red Dog Blue Kat moved to a state-of-the-art, 13,000 sq. ft. production facility to meet customer demand for quality, real, nutritious food for pets (also known as raw pet food). The new facility has allowed Red Dog Blue Kat to increase production capacity and grow the company’s research and development in the areas of nutrition and convenient packaging, all with the purpose of helping families to transform the lives and longevity of their pets.

Over the past decade, the focus on pet health and wellness has substantially increased. From service animals to family pets, there is a special bond between people and their dogs and cats. Studies show that pets can profoundly improve our physical and mental health. And yet, today’s dogs and cats are aging faster, dying younger, and suffering from higher instances of ailments than ever before*, with cancer being one of the top health issues.**

CEO and owner, Inna Shekhtman, said that: “Red Dog Blue Kat wants to help pets live longer and healthier lives. We want to shift the statistics for life expectancy of our pets – to give them longer, healthier and happier lives. Dogs and cats are members of the family and when they thrive, it benefits the well-being of the entire family.” She added: “At Red Dog Blue Kat, we have spent more than a decade educating consumers and pet retailers about the benefits of feeding pets unprocessed, real food because we know that fresh food makes a difference in preventing illness and improving longevity and quality of life. As a company, we are investing heavily in pet nutrition education – a major gap in the $30 billion North American pet food market.”

Canadians spent $7 billion on pet food in 2016, and that number is expected to grow to $9.2 billion by 2019 – cites a report in The Canadian Pet Market Outlook.*** According to leading pet experts and in-depth research done by the Red Dog Blue Kat team, feeding our pets real food that meets their nutritional needs using quality, non-medicated proteins and organic juiced vegetables puts less stress on pets’ bodies (organs, immune system, nervous system, etc.). It provides your dog or cat with the resources needed to maintain health and to ward off disease.

If you are interested in setting a meeting with Red Dog Blue Kat at the National Pet Industry Trade Show, please e-mail: inna@reddogbluekat.com.

About Red Dog Deli
Red Dog Blue Kat (www.reddogbluekat.com) was founded in 2004. Red Dog Blue Kat real pet food products contain free-range, non-medicated meat and certified organic vegetables for maximum bioavailability and absorption. Red Dog Blue Kat products can be found in more than 160 quality pet retailers, including holistically-minded veterinarians’ offices in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.


For an interview with Inna Shekhtman, please call Paul Holman of AHA Creative Strategies at: 604-846-8461 or e-mail: paul@ahacreative.com.

** Animal Cancer Foundation: http://www.acfoundation.org/faqs/

PET INDUSTRY LEGAL SERVICE - New Benefit for PIJAC Canada Members


We are pleased to announce the addition of a new member benefit. Members will now have the option to take advantage of reduced rates on legal services and a free 45 minute consultation with the law firm Bobila Walker Law

Last fall we were approached by lawyer Daniel Walker with his plans to create a niche service for pet industry businesses.  Daniel explained the goal of his firm was to provide legal services that would meet the unique needs and challenges faced by business in the pet sector.  In response we distributed a survey asking whether this would be valuable to our member companies and the responses were overwhelmingly positive.

The challenge when assessing a new benefit is to make sure it will be available to all members across all jurisdictions.  The way we have worked this one out is, all association members, regardless of province of residence, would be able to access a free consultation through Bobila Walker Law.  French language services are going to be offered through a referral basis.  Should a situation arise where jurisdiction requires local council for a member, Bobila Walker will provide the name of a lawyer from their network in that region.

Our goal is to give our members the tools to succeed.  Take a look at petindustrylaw.com for more details



Nous sommes heureux d’annoncer l’addition d’un nouvel avantage offert aux membres. En tant que membre de PIJAC Canada, les membres auront maintenant l’option de profiter de tarifs réduits sur les services et vous obtiendrez une consultation gratuite de 45 minutes avec le cabinet d’avocats Bobila Walker Law.

Nous avons été approchés l’an dernier par l’avocat Daniel Walker nous informant de son intention de créer un service de niche pour les entreprises de l’industrie des animaux de compagnie. Daniel nous a expliqué que l’objectif de son cabinet était de fournir des services juridiques qui répondraient aux besoins spécifiques du secteur des animaux de compagnie. Notre réponse a été de distribuer un sondage pour savoir si cette option serait avantageuse pour nos entreprises membres et la réponse a été incroyablement positive.

Le défi lorsque l’on doit évaluer un nouvel avantage, il faut s’assurer qu’il sera disponible pour tous les membres, dans toutes les juridictions. La façon dont nous avons résolu cet aspect est que tous les membres, sans égard à leur province de résidence, serait d’obtenir une consultation gratuite avec Bobila Walker. Des services de langue française seront offerts sur une base de référence. Si une situation survient où la juridiction requiert des services locaux pour un membre, Bobila Walker fournira le nom d’un avocat faisant partie de leur réseau dans la région.

Notre objectif est donner aux membres les outils dont ils ont besoin pour réussir. Jetez un coup d’œil à petindustrylaw.com pour voir comment les services offerts. 

Monday, September 11, 2017


FOR IMMEDIATE RELEASE                                                                        Contacts: Julia Smith, 604-803-0897

Chilliwack, B.C. and Mississauga, ON (September 11, 2017) – Known for its high quality premium pet food and commitment to sustainability, Petcurean, is expanding its popular NOW FRESHTM line with stew and pâté recipes for dogs and cats, made with 100 percent fresh wild salmon, turkey or pork in nutrient-rich turkey bone broth, with zero genetically engineered ingredients, and available in industry-leading recyclable and reclosable Tetra Pak® cartons. The GO! SENSITIVITY + SHINETM Limited Ingredient Diet line is growing with new recipes, featuring grass-fed lamb and MSC-certified pollock.   

“Our NOW FRESH stew and pâté recipes have a number of characteristics that make them a unique category leader in the wet food market, including fresh, human-grade ingredients, and innovative packaging, which takes up 40 percent less shelf space than cans,” said Walter Cosman, General Manager at Petcurean.  “Our new GO! LID recipes are great for all dogs and cats, but formulated especially for those with specific dietary needs and food sensitivities.”


Perfect served as a treat, topper, or as a complete and balanced meal, Petcurean’s new NOW FRESH stews and pâtés are available in six delicious recipes: turkey stew for dogs and cats, pork stew for dogs, wild salmon stew for cats, pork pâté for cats and wild salmon pâté for cats. All recipes are non-GMO and made in a human-grade facility with human-grade ingredients including 100 percent fresh wild salmon, turkey or pork, and fresh potatoes, carrots, peas, cranberries, sweet potatoes, and apples - all excellent sources of antioxidants, essential vitamins and minerals and dietary fiber to support digestive health. NOW FRESH stews and pâtés are made with turkey bone broth, which adds a great source of collagen and a meaty flavor that both dogs and cats love. Other recipe highlights include:

·         Omega 3 & 6 oils from coconuts and canola to promote skin and coat health
·         Flaxseed, an excellent source of dietary fibre and essential omega 3 & 6 fatty acids
·         Dried kelp, a natural source of iodine, dietary fibre, vitamins and minerals
·         Zero grains, gluten, wheat, beef, chicken, corn or soy
·         Zero rendered meats, by-products, added growth hormones or artificial preservatives

Petcurean is one of the first pet food companies to choose Tetra Pak® cartons as an innovative and sustainable packaging option. Sixty-five percent of the carton material is made using renewable resources, it is 100 percent recyclable, and it uses less raw material and ships more compactly than cans. With an easy-to-open tear-off strip and no sharp edges, Tetra Pak® cartons are safe to handle, and easy to transport and store. In addition, the new packaging uses up to 40 percent less shelf space than cans and cups, which means less stocking and more selling!


Food sensitivities in pets are a growing concern and GO! SENSITIVITY + SHINE Limited Ingredient Diet pet food provides a solution with a single source of meat protein and as few ingredients as possible to meet the nutritional requirements of dogs and cats. New to the line are MSC-certified pollock recipes for cats and dogs, and a grass-fed lamb recipe for dogs.

The three new recipes contain premium quality meat or fish protein (fresh meat + meal) as their first two ingredients, followed by coconut oil for easy digestion and energy, tapioca, an easily digestible source of carbohydrates, chicory root, a pre-biotic that promotes digestive health.
·         The MSC-certified pollock recipe for cats and dogs, features sustainably harvested Alaskan pollock, one of the most abundant and versatile fish in the world. A part of the cod family, Alaskan pollock has high nutritional value and is an excellent source of protein, minerals and omega fatty acids, and is low in carbohydrates, cholesterol and fat.
·         The grass-fed lamb recipe for dogs features lamb sourced from Australia and New Zealand which is lower in fat and higher in omega-3 fatty acids than meat from animals that are fed grains.

All recipes are grain-free, gluten-free and potato-free. The new products will be shipping in the Fall.  For further questions, please contact your Petcurean sales representative.

About Petcurean
Petcurean is a family-owned Canadian company that creates premium-quality pet food recipes; GO!, NOW FRESH, GATHER and SPIKE TREATS for dogs and cats (and cats and dogs). GO! provides solutions for your pet’s unique dietary needs; NOW FRESH is the only dry pet food to use 100% fresh meat and fresh omega oils; GATHER is crafted from certified and organic ingredients, sustainably produced; and SPIKE lets you reward your dog with treats made using all natural ingredients. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 20 countries internationally. At Petcurean, with every decision they make and every recipe they create, they put pets first. Please visit www.petcurean.com to learn more

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Tuesday, September 5, 2017

Le moment de la procrastination vient de passer!

La pré-inscription pour le salon National de l’industrie se termine dans 1 semaine!
Voilà votre chance pour vous pré-inscrire, et d’avoir vos passes disponibles lorsque vous arrivez au salon.
 Inscription sur place disponible

Vous connaissez le QUOI, le QUAND et le POURQUOI, maintenant découvrez le…..

Tuesday, August 8, 2017

New Website for Canadian Pet Businesses

Your conduit to all things pet business in Canada

The PIJAC Canada website has a tonne of information so when we began the revamping of our site we wanted to make sure it was even easier to find what you're looking for.  With this in mind we broke it down into new sections specific to business, consumers and of course the members portal with all the benefits that come with it.  

We've made some helpful modification to the navigation and drop-down menus for both desktop and mobile versions.  We have also enhanced the layout of our content so it's easier to get more from a quick read through.  The blog is now located directly on the site and our other resources are still available such as: 
Take 120 seconds to visit www.pijaccanada.com and see how, more than ever we are your conduit to all things connected to pet business in Canada.  We hope you enjoy your new website.

Nouveau site Web pour les entreprises canadiennes dédiées aux animaux de compagnie

Nous sommes votre conduit pour tout ce qui concerne les entreprises d’animaux au Canada

Le site de PIJAC Canada possède une tonne d’informations, alors lorsque nous avons commencé le projet, pour faciliter l’accès à vos recherches; nous avons divisé le site en de nouvelles sections spécifiques aux entreprises et aux clients et, bien sûr, à notre portail des membres qui comportant tous leurs avantages.

Nous avons effectué quelques modifications utiles à la navigation et aux menus déroulants pour les versions d’ordinateur de bureau et mobiles. Nous avons également amélioré la disposition de notre contenu pour obtenir une lecture plus rapide. Le blogue est maintenant directement dans le site et nos autre ressources sont toujours disponibles, comme:
Prenez 2 minutes pour visiter www.pijaccanada.com et découvrez à quel point nous sommes plus que jamais l’entrée à toutes les choses liées à l’industrie de l’animal de compagnie au Canada. Nous espérons que vous appréciez notre nouveau site Web.

Thursday, July 20, 2017

Feux de forêt en C.-B. – Mise à jour

Nous sommes en étroite communication avec nos membres de la Colombie-Britannique qui surveillent la situation des feux de forêt en cours et prennent le pouls des endroits où de l’aide est demandée.

Voici ce que nous savons pour le moment :
- Les centres d’évacuation de Prince George et de Kamloops reçoivent de nombreuses personnes et leurs animaux de compagnie, mais parviennent à répondre à la demande selon nos dernières nouvelles. Si vous recevez des nouvelles du contraire, merci de nous en aviser.
- Plusieurs semi-remorques remplis de produits et de fournitures ont été envoyés de Vancouver vers les secteurs touchés et les refuges où les animaux de compagnie sont hébergés.
- Deux refuges de Cloverdale et Chilliwack ont ouvert leurs portes ce week-end et de l’assistance pourrait être demandée dans ces secteurs, particulièrement sous forme de bénévolat. Si vous connaissez des gens dans la région ou si vous êtes disponibles, n’hésitez pas à communiquer avec ces refuges.
- Si vous aimeriez faire un don monétaire, vous pouvez donner à la CDART (Canadian Disaster Animal Response Team) ou à la BCSPCA et demander que votre don serve à l’aide aux victimes des incendies.
- Une fois de plus, tout le monde se retrousse les manches pour aider de toutes les façons possibles. Des détaillants de toute la province acceptent les dons et font eux-mêmes des dons à différents organismes. Des entreprises telles que Bosley's, Petland, Petcurean, Rolf C Hagen et Pan Pacific font également leur part. N’hésitez pas à nous raconter comment vous participez à la crise et ce que vous avez vécu.

Certaines régions sont toujours en état d’urgence et les informations et demandes d’assistance nous parviennent encore surtout par le bouche à oreille. Si vous apprenez qu’un nouveau secteur a besoin de soutien, veuillez appeler notre bureau au 1-800-667-7458 poste 111 ou nous écrire à executiveoffice@pijaccanada.com

Tuesday, July 18, 2017

BC Wildfire - Update

 We have been in close contact with our members in British Columbia monitoring the situation surrounding the wild fires and checking on areas where assistance is needed.

Here's what we know so far: 
  • Evacuation centers in Prince George and Kamloops are busy with people and their pets and, from what we've heard, are managing so far.  Should you hear differently please let us know.
  • There have been several large tractor trailers of product and supplies sent up from Vancouver to the impacted areas and to the shelters where the pets are being housed.
  • Two shelters in Cloverdale and Chilliwack opened this weekend and there may be local need in these areas, especially for volunteers to help out.  If you have people in the area or are available to volunteer give these places a call. 
  • For people looking to donate funds, have a look at CDART (Canadian Disaster Animal Response Team) or the BCSPCA and specify for the fire victims.  
  • Once again everyone has stepped up to help any way they can. Retail members across the province are collecting donations and making donations of their own. Companies such as Bosley's, Petland, Petcurean, Rolf C Hagen, and Pan Pacific are all pitching in.  Please let us know about your efforts and your experiences. 

 The situation remains in urgent response mode so notification of where assistance is needed comes in by word of mouth mostly.  Call the office 800-667-7458 x 111 or email executiveoffice@pijaccanada.com if you become aware of an area where assistance is needed.

Friday, July 14, 2017


La préparation de lois et règlements

Les divers paliers de gouvernement invitent souvent PIJAC Canada à participer à la préparation de réglementations. Généralement, nous essayons de nous impliquer le plus tôt possible dans ce processus, de préférence avant même la rédaction de la première ébauche du document.

Dans certains cas, PIJAC est même invité à collaborer au processus de consultation, permettant ainsi aux décideurs de tirer profit de notre information et de notre expertise. C’est surtout aux niveaux fédéral et provincial qu’on fait appel à cette collaboration.

Parfois, nous prenons connaissance de la réglementation seulement une fois le processus bien enclenché. Ces situations, qui se produisent le plus souvent au niveau municipal, sont évidemment plus difficiles et peuvent être évitées.

De simples mesures prises par votre entreprise peuvent contribuer à minimiser les surprises et vous permette de vous impliquer dès le début dans le processus. En adoptant un comportement proactif, vous obtiendrez des résultats plus favorables. Voici comment réaliser ces objectifs.

Faire connaître votre entreprise

Rien ne surpasse l’implication d’une entreprise locale, directement touchée par la réglementation. Dans bien des cas, PIJAC Canada ne peut même pas faire de présentation, les représentants des gouvernements et les membres des comités préférant donner la parole aux   « locaux ».

En tant qu’entrepreneur et contribuable, il est essentiel de bien connaître les représentants de votre collectivité (conseillers, échevins, etc.) et de leur présenter votre entreprise. Il en va de même pour les fonctionnaires municipaux. Il est important qu’ils sachent que vous êtes un entrepreneur sérieux, que votre entreprise est bien gérée et que vous exigez d’être consulté sur tout ce qui touche à votre mode de vie.

Soyez prêt à présenter votre entreprise

Rassemblez toutes les lettres des clients, les témoignages et les coupures de presse qui illustrent la qualité de votre entreprise dans le domaine des soins aux animaux, le service à la clientèle et la participation communautaire.

Assurez-vous de garder les rapports d’inspection des divers agents chargés de l’application des règlements qui visitent votre entreprise (inspections annuelles, autres visites, etc.). Ces documents devraient être conservés dans un endroit particulier et être disponibles sur demande, de même que les lettres des professionnels avec lesquels vous faites affaire tels que les fournisseurs d’animaux vivants, les professionnels des soins aux animaux, (vétérinaires, toiletteurs, techniciens en santé animale, dresseurs).

Tout ce qui atteste de votre intérêt pour les soins aux animaux, du service à la clientèle et de votre participation communautaire est extrêmement utile. Gardez disponibles les certificats de formation et les prix décernés à vous ou à votre personnel et qui témoignent de votre engagement dans les soins aux animaux, le service à la clientèle et l’implication communautaire.

Formez votre propre groupe de soutien

Assurez-vous d’obtenir le soutien de vos collègues et concitoyens. Si c’est nécessaire, demandez à vos clients de défendre vos intérêts auprès des conseillers, de signer les pétitions et de vous appuyer, non seulement par écrit, mais également en personne en faisant des présentations aux réunions du conseil.

Assurez-vous d’établir des contacts avec les médias et d’obtenir leur appui. Ne sous-estimez pas la valeur des médias locaux. Conservez des copies des articles de journaux et des reportages qui mettent en valeur votre entreprise ou votre personnel. Des publicités régulières dans les journaux locaux peuvent également vous être très utiles. Vous pouvez aussi utiliser les médias sociaux pour présenter votre point de vue et vous assurer des appuis.


Votre meilleur porte-parole au niveau municipal est vous-même et vos collègues propriétaires  d’ entreprises. La collaboration est cruciale. Tout ce qui implique un front commun est bénéfique. PIJAC Canada peut fournir de la documentation, de l’information, des statistiques et des lettres de recommandation, mais cela aura peu d’effet sans votre participation directe.

Soyez persistant n’abandonnez pas!

Documentez toutes vos discussions et vos réunions avec les fonctionnaires municipaux. Conservez des copies de toute la correspondance reçue et envoyée. Rappelez-vous que le dénouement des situations politiques peut changer rapidement, d’un côté comme de l’autre. La diligence est de mise jusqu’à la fin.

Regulatory Preparedness SPEAKING FOR BUSINESS

Regulatory Preparedness

PIJAC Canada is often asked to participate in regulatory exercises at all levels of government. As a rule, we always try to get involved at the earliest possible time in the process, preferably before the first regulatory draft is written.

In some cases, we are invited to the consultation process, where we are able to contribute information and expertise to assist the decision makers. This situation is most often experienced at the federal and provincial levels.

In some situations, we only find out about the regulation further along in the process. Obviously this is a more difficult situation. This is a something we experience most often at the municipal level. This doesn’t have to be the case.

Simple steps taken by your business can help minimize surprises and get you into the process early, allowing you to be pro-active and helping you in achieving a more favourable outcome. Here is how you go about doing this.

1) Make your business known

While PIJAC Canada can get involved, nothing beats the involvement of a local business, one that stands to be directly affected by this regulatory exercise. In many cases, PIJAC Canada is not even allowed to make a presentation, government officials and committee members preferring to hear from the “locals”.

As a business operator and tax payer in the community, it is imperative that you get to know your government representative (councillor, alderman etc.) and that he/she gets to know your business. The same goes for the appropriate city staff. It is important that they know you are a serious business operator, that you run a sound operation and that you absolutely want to be consulted on any issue that might affect your livelihood.

2) Be ready to showcase your business

Start gathering all letters from clients, testimonials, press clippings that demonstrate the quality of your business in the area of animal care, customer service, community involvement, etc. attesting to the quality the service you offer.

Make sure you keep inspection reports from the different law enforcement agents that visit your business (annual inspections, other visits, etc.). These should be kept in one place and be readily available when the time comes to use them. Letters from the professionals you work with such as livestock suppliers, animal care professionals (vets, groomers, animal health technicians, trainers) should also be kept and be ready if need be.

Anything attesting to your focus on animal care, customer service and community involvement is extremely helpful. Keep handy copies of training certificates, awards for you and your staff that provide evidence of your commitment to animal care, customer service and community involvement.

3) Build your own support group

Make sure to gather the support of the people around you. If the need arises, enlist the help of your customers in talking to their councillors, signing your instore petition and supporting you in writing but also in person by making presentations at the different council meetings.

Make sure to develop your media contacts and enlist their help. Do not underestimate local media. Keep copies of all press articles, columns that showcase your business or your staff. Regular advertising in the community paper can be very helpful. Social media can also be used to help explain your position and gain support.

4) Get involved

Your best advocate in a municipal issue is yourself and your fellow business operators. Collaboration is crucial. Anything you can do to present a united front is beneficial. PIJAC Canada can provide with materials, information, statistics, and our own letters to council, but this will have little effect without your direct involvement.

5) Be persistent don’t quit

Make sure to document all your discussions and meetings with city officials. Keep copies of all the correspondence received and sent. Remember that the outcome in these political situations can change quickly favoring one side over another. Remaining diligent to the end is key.