Thursday, November 27, 2014

100 Million Pet Clients in Brazil

Yesterday's webinar discussing the world's second largest pet market was a window into this rapidly emerging giant.  Canada's Trade Commissioner in Brazil, Marcio Francesquine presented a synopsis of the market to our group of members, discussing the benefits and challenges of doing business there. Brazil offers many opportunities for Canadian exporters.  

Here is some of what we learned:

·         The Brazilian pet market is worth over 6.4 billion dollars US with food sales making up 91%of pet care products sold there in 2012.

·         Brazil is the 4th largest population in the world and Sao Paulo, the biggest city in Brazil has 4800 pet stores and 14 million pets.

·         50% of pet owners in this emerging market still give leftovers to their pet instead of buying pet food but the annual rate of growth for the industry continues to climb as pet popularity among the burgeoning middle class increases.

·         Brazil is indeed a highly regulated country with a lengthy paperwork process due to lack of administration staff and also because all paperwork need to be done in Portuguese. However, once a company enters the market it is also protected by these same regulations.

·         It is important to keep in mind, that due to the peculiarities of the Brazilian market, often times a partnership with a local manufacturers may present a better option to enter the market.

Familiar brands such as Royal Canin, Purina, Pedigree and Hill's Science Diet are all tapping this huge new sector. It will certainly be interesting to track the evolution in Brazil and see who the new players will be.  The full presentation is now available in the Member's section of the PIJAC Canada website.  The next conference call with Brazilian official and businesses is scheduled for the latter half of January.  Any interested parties can contact Roselyne Lévêque at for further details.

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