FOR IMMEDIATE RELEASE Contacts: Julia Smith, 604-803-0897
PETCUREAN LEADS THE PACK
INTRODUCING 100 PERCENT FRESH, NON-GMO STEWS AND PÂTÉS
IN 100 PERCENT RECYCLABLE PACKAGING AND
NEW LIMITED INGREDIENT DIET RECIPES
Chilliwack, B.C. and Mississauga, ON (September 11, 2017) – Known for its
high quality premium pet food and commitment to sustainability, Petcurean, is expanding its popular NOW FRESH
TM
line with stew and pâté recipes for dogs and cats, made with 100 percent fresh
wild salmon, turkey or pork in nutrient-rich turkey bone broth, with zero
genetically engineered ingredients, and available in industry-leading
recyclable and reclosable Tetra Pak® cartons. The
GO!
SENSITIVITY + SHINETM Limited Ingredient
Diet line is growing with new recipes, featuring grass-fed lamb and MSC-certified
pollock
.
“Our NOW FRESH stew and pâté
recipes have a number of characteristics that make them a unique category leader
in the wet food market, including fresh, human-grade ingredients, and innovative
packaging, which takes up 40 percent less shelf space than cans,” said Walter Cosman, General Manager at Petcurean. “Our new GO! LID recipes are great for all
dogs and cats, but formulated especially for those with specific dietary needs
and food sensitivities.”
NOW
FRESH STEWS AND PÂTÉS INNOVATIVE RECIPES AND PACKAGING
Perfect served as a treat, topper, or as a complete and
balanced meal, Petcurean’s new NOW FRESH stews and pâtés are available in six
delicious recipes: turkey stew for dogs and cats, pork stew for dogs, wild
salmon stew for cats, pork pâté for cats and wild salmon pâté for cats. All
recipes are non-GMO and made in a human-grade facility with human-grade ingredients
including 100 percent fresh wild salmon, turkey or pork, and fresh potatoes,
carrots, peas, cranberries, sweet potatoes, and apples - all excellent sources
of antioxidants, essential vitamins and minerals and dietary fiber to support
digestive health. NOW FRESH stews and pâtés are made with turkey bone broth,
which adds a great source of collagen and a meaty flavor that both dogs and
cats love. Other recipe highlights include:
·
Omega 3
& 6 oils from coconuts and canola to promote skin and coat health
·
Flaxseed,
an excellent source of dietary fibre and essential omega 3 & 6 fatty acids
·
Dried
kelp, a natural source of iodine, dietary fibre, vitamins and minerals
·
Zero
grains, gluten, wheat, beef, chicken, corn or soy
·
Zero
rendered meats, by-products, added growth hormones or artificial preservatives
Petcurean
is one of the first pet food companies to choose Tetra Pak® cartons as an
innovative and sustainable packaging option. Sixty-five percent of the carton
material is made using renewable resources, it is 100 percent recyclable, and
it uses less raw material and ships more compactly than cans. With an
easy-to-open tear-off strip and no sharp edges, Tetra Pak® cartons are safe to
handle, and easy to transport and store. In addition, the new packaging uses up
to 40 percent less shelf space than cans and cups, which means less stocking
and more selling!
GO!
SENSITIVITY + SHINE LIMITED INGREDIENT DIET
Food sensitivities in pets are a growing
concern and GO! SENSITIVITY + SHINE Limited Ingredient Diet pet food provides a
solution with a single source of meat protein and as few ingredients as
possible to meet the nutritional requirements of dogs and cats. New to the line
are MSC-certified pollock recipes for cats
and dogs, and a grass-fed lamb recipe for dogs.
The three new recipes contain premium
quality meat or fish protein (fresh meat + meal) as their first two
ingredients, followed by coconut oil for easy digestion and energy, tapioca, an
easily digestible source of carbohydrates, chicory root, a pre-biotic that
promotes digestive health.
·
The MSC-certified pollock recipe
for cats and dogs, features sustainably harvested Alaskan pollock, one of the
most abundant and versatile fish in the world. A part of the cod family,
Alaskan pollock has high nutritional value and is an excellent source of
protein, minerals and omega fatty acids, and is low in carbohydrates,
cholesterol and fat.
·
The grass-fed lamb recipe for dogs
features lamb sourced from Australia and New Zealand which is lower in fat and
higher in omega-3 fatty acids than meat from animals that are fed grains.
All recipes are grain-free, gluten-free
and potato-free. The new products will be shipping in the Fall.
For further questions, please contact your Petcurean sales representative.
About Petcurean
Petcurean is a family-owned Canadian company that creates premium-quality
pet food recipes; GO!, NOW FRESH, GATHER and SPIKE TREATS for dogs and cats
(and cats and dogs). GO! provides solutions for your pet’s unique dietary
needs; NOW FRESH is the only dry pet food to use 100% fresh meat and fresh
omega oils; GATHER is crafted from certified and organic ingredients,
sustainably produced; and SPIKE lets you reward your dog with treats made using
all natural ingredients. Petcurean pet foods are sold exclusively through pet
specialty retailers in Canada, the United States, and more than 20 countries
internationally. At Petcurean, with every decision they make and every recipe
they create, they put pets first. Please visit www.petcurean.com to learn more.
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